Contact: Heather Wiederhorn
973.618.9528
heather@welfeldpr.com

LaJobi Industries, Inc. at the ABC Kids Show

A summary of new collections!

Cranbury, NJ; 2007 - LaJobi Industries, Inc. manufactures and distributes five top brands of juvenile furniture including Bonavita, Babi Italia, ISSI, Europa Baby and Graco, as well as Serta Crib Mattresses. Named for its founders, brothers Larry and Joe Bivona, LaJobi is known for commitment to top-quality workmanship, design, service, uncompromising dedication to quality and innovation.  Proud of 13 years of steady growth and state-of-the-art manufacturing facilities, the Bivona brothers remain focused on providing European-inspired juvenile furniture.  The company was the first to design, manufacture and introduce the Lifestyle® Crib, which was recently recognized as a Consumer's Digest Best Buy. And, LaJobi products meet the highest standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.

LaJobi is proud to unveil the following new collections and products at the 2007 ABC Kids Expo, the principal and premier juvenile products specialty show in the nation, at booth #3801.

BONAVITA

Going "Green": The La Madre Collection

The La Madre Collection will mark LaJobi's foray into eco-friendly or "green" product development, as it is their first furniture product line to feature sustainable woods and environmentally-safe finishes and glues. Specifically:
- Inspired by nature and the influence of the Oriental theory of design, the eco-friendly La Madre Collection is sophisticated, simple and clean, with a contrasting touch of bamboo. Fashioned from natural bamboo veneers and hardwood, the La Madre Collection places a special focus on the environment in accordance with today's desire to revisit how products are manufactured. 
- All materials, hardware and packaging on the four-piece collection -- which features a Lifestyle Crib, dressing chest, five-drawer dresser and hutch -- were designed and sourced with the environment in mind. 
- The woods are certified to the standards of the Forest Stewardship Council (FSC) by the RainForest Alliance SmartWood Program, two leading organizations dedicated to protecting the earth and its ecosystem.
- All of La Madre's outer packaging will contain recycled materials and inner packaging will be biodegradable and all marketing materials for La Madre will use FSC certified papers and printers. 
- The La Madre Collection is available in Harvest Cherry with a Golden Bamboo Inlay, with a manufacturers' suggested retail price for individual pieces ranging from $599.99 to $999.99.

The Tomi Collection

Made from beautifully woven cane and hardwoods, the Tomi Collection is now on the leading edge of baby furnishings.
- A transitional interruption of a seemingly timeless material, with design inspirations taken from a blend of seaside porches and Victorian parlors, the Tomi Collection combines natural materials and contemporary design.
- Tomi's six pieces -- which include a mirror, armoire, double dresser, five-drawer dresser, combination dressing table and dresser and a Lifestyle Crib with reversible headboard --  feature caned panels. The positioning of the caning on the outside of the crib allows for it to become part of the headboard when it converts to a full-sized bed.
- The Tomi Collection will be available in Licorice and Cinnamon with a manufacturers' suggested retail price for individual pieces ranging from $299.99 to $999.99.

The Metro Collection

A sophisticated, transitional collection, Metro is a blend of the modern and traditional -- providing the best of both worlds for those who prefer to integrate such tastes.
- Stylish and cosmopolitan, the five-piece collection will include a sleigh-style Lifestyle Crib, an armoire, a nightstand, a dresser and a combo. 
- The Metro Collection will be available in a Licorice and Classic Cherry finish with a manufacturers' suggested retail price for individual pieces ranging from $299.99 to $799.99.

GRACO

Crib and Changer Combination

Both the Lauren and Victoria Collections will each now include a crib and changer combination. 
- A key feature of the crib and changer combination is the crib can convert to a toddler and day bed with the dresser attached, and then a full-sized headboard with the dresser separate.
- The Lauren crib and changer combination will be offered in Espresso and White, with a manufacturers' suggested retail price of $299.99. 
- The Victoria crib and changer combination will be offered in Cherry and White, with a manufacturers' suggested retail price of $399.99.

New Finishes

LaJobi will also offer new finishes to some of their existing Graco product lines.
- Both the Blakely five-in-one non-dropside convertible crib and the Sarah dressing table will be offered in Walnut.
- The Lauren four-in-one dropside convertible crib and dressing table will be offered in Espresso, as will the Jason four-in-one dropside convertible crib.

Additional Graco Baby Furniture News

In addition to Graco cribs, all Graco dressing tables now meet the highest standards of consumer safety certification by the Juvenile Products Manufacturing Association.  All Graco cribs also come with a limited five-year warrantee.

SERTA

Tranquility

LaJobi is proud to add the Serta Tranquility line to their existing mattress collections.  Products include the Tranquility Luxury Firm, Tranquility Super Firm, Tranquility Extra Firm and the three-sided contour pad.
- While each of the mattresses are differentiated by specific product features and upgrades, all include:
o A top inside layer with Serta Fireblocker, providing gentle sleeping and safety using exclusive material, exceeding Federal and State Flammability Standards;
o A specially treated, heavily laminated cover which provides anti-bacterial and anti-microbial protection;
o An adorable Serta sheep pattern and distinguishable sheep label;
o The ability to fit on a toddler bed;
o Mattress vents to keep sleeping environment fresh;
o Balanced support from full perimeter border wire for firm edges when baby is standing; and,
o Heavy-duty coils that provide maximum strength and resilience.
- The Tranquility Luxury Firm mattress has dual luxury firm sleeping surfaces, with Stage One for baby's slumber on a safe sleeping surface through two ortho-insulated layers and Stage Two for the active toddler with ortho-insulated and convoluted foam layers.
- The Tranquility Super Firm mattress offers additional support provided by ortho-insulated and polyester layers for a super firm, safe sleeping surface.
- The Tranquility Extra Firm mattress offers additional support provided by an ortho-insulated layer for an extra firm, safe sleeping surface.
- The manufacturers' suggested retail price for the Serta Tranquility line ranges from $99.00 - $199.00 at specialty stores.