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LaJobi Industries, Inc. Anounces Bonavita Crib Promotion With Participating Dealers

Sheffield Lifestyle® Crib Offered at Special Price Point Until End of February

Cranbury, NJ; December 4, 2007 – LaJobi Industries, Inc., a designer, manufacturer and distributor of leading brands of juvenile furniture, today announced a special promotion for its Bonavita Sheffield Lifestyle® crib with participating dealers. The Sheffield Lifestyle crib will available in Rustic Cherry, Tea Stain and Country Wheat for $399.00 until February 28, 2008, a substantial savings during this promotional time period. The Sheffield is the most popular collection in the Bonavita family of juvenile furniture products.

The benefit of a Lifestyle crib is its versatility, as it can easily convert from a crib to a toddler or day bed by simply removing four bolts that works without a side that raises or lowers. A dual front leg design insures that the toddler and day beds are sturdy. It can also convert to a beautiful full-sized bed with complete headboard and footboard without the need to re-assemble pieces.

“We are pleased to offer this great promotion to our retailers over the next few months as they continue to meet the needs of expectant and new parents who come in to shop for baby," said Larry Bivona, President, LaJobi Industries, Inc. "Retailers and consumers have grown to know and trust the fine quality and craftsmanship of all the Bonavita collections, and they can now have the classic, traditional look and adaptability of the Sheffield Lifestyle crib at this special promotional price."

About LaJobi Industries, Inc.

LaJobi Industries, Inc. manufactures and distributes five top brands of juvenile furniture including Bonavita, Babi Italia, ISSI, Europa Baby and Graco, as well as Serta Crib Mattresses. Named for its founders, brothers Larry and Joe Bivona, LaJobi is known for commitment to top-quality workmanship, design, service, uncompromising dedication to quality and innovation.  Proud of 13 years of steady growth and state-of-the-art manufacturing facilities, the Bivona brothers remain focused on providing European-inspired juvenile furniture.  The company was the first to design, manufacture and introduce the Lifestyle® Crib, which was recently recognized as a Consumer’s Digest Best Buy. And, LaJobi products meet the highest standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.

LaJobi products are available in more than 2,000 retail outlets throughout the United States as well as through Internet retailers. The company is located at 257 Prospect Plains, Cranbury, New Jersey 08512. More information about LaJobi, its brands and their related collections can be found at www.lajobi.com or (888) 266-2848.